Suit Up

Suit Up's campaign photography is all about sharp suits, sharper poses and a wink where you least expect it. A man in a sage tweed three-piece, flat cap and mustard tie leans against a hotel entrance, while other frames switch gear entirely: a model leaping out of a circular cut-out in a teal set, and a figure on a rooftop of skylights, phone to ear.

Timo Blanksma combined photography and art direction to keep the humour and the tailoring in balance. Varied locations and a playful studio set give the 37 stills and 2 films plenty of range for campaign, web and social use.