Sjeng Sports

This campaign carries the new Sjeng Sports identity onto the court. Athletes are photographed against saturated gradient backdrops in pink, magenta, orange and electric blue: a tennis player loading up a backhand, a woman twisting with a medicine ball, and a man in a blue training shirt in a deep lunge. The colours are warm and fast, the poses mid-movement.

Timo Blanksma took on photography and art direction, matching the lighting to the new brand palette so every frame feels part of the same system. The campaign delivers 13 stills with a warm, energetic and unmistakably Dutch character, ready for web, retail and social.