The Indian Maharadja · Tennis ’25

The Tennis 25 campaign for The Indian Maharadja set the tone with classic court style and a sharp, contemporary edge. Shot on clay courts lined with tall poplars, it shows players chatting under a parasol, an umpire perched on her chair, a player airborne mid-backhand, and a branded towel draped over the net beside scattered balls.

Timo Blanksma combined photography and art direction, leaning into strong summer light, terracotta tones and crisp whites. The campaign of 26 stills mixes action, lifestyle and product detail, giving the brand a full toolkit for the season.