Peugeot · Allurify

Allurify is a Peugeot campaign about sculpted light and clean lines. In one image, a car sits in darkness with its signature headlights cutting through a magenta haze while a cushion-like object rests on a white plinth in front. Other frames turn to people and craft, with close, textured shots in a kitchen setting, including a chef at work and a halved red cabbage held up to the lens.

Timo Blanksma delivered photography, art direction and retouching, treating the car like a product and every detail like a design choice. The campaign comprises 32 stills and 2 films.