ESN · Designer Proteins

For ESN Designer Proteins, the imagery moves from gritty training scenes to graphic product stills. In a dark industrial gym, a tattooed athlete pulls a cable row, a woman in blue sets up for a dumbbell lift with an air bike behind her, and a pouch of Isoclear whey protein isolate peeks out of a gym bag in moody, low-key light.

Timo Blanksma delivered photography, art direction and retouching, giving the athletes and the product the same contrast-rich treatment. The finished set of 21 stills links effort and nutrition in one visual language, ready for e-commerce, packaging support and social campaigns.