bol · Mode campaign

This fashion campaign for bol explores what AI can bring to commercial imagery. The visuals are colourful and graphic: a couple in knitwear, joggers and a satin skirt against pale blue, two pairs of legs in compression socks and running shoes on warm apricot, and three kids arm in arm, seen from behind in puffer jackets and jeans.

Timo Blanksma created the AI imagery, applying a photographer's eye for styling, cropping and colour to keep the results grounded in everyday style. The project delivers 9 stills with clean, consistent backgrounds that slot easily into banners, web pages and social formats.