Sunweb · Winter campaign ’26CLOSE ×
Travel / Campaign / Lifestyle · Photography · Social content

Sunweb · Winter campaign ’26

Winter stories, made outside. Ski touring, mountain light and the moments between descents, photographed on location.

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Winter travel campaign photography for Sunweb

Sunweb's winter campaign was made outside, on the mountain. Under broad alpine skies, a snowboarder rests on freshly groomed corduroy, two friends share lunch on a terrace overlooking snow-capped peaks, and a family roasts marshmallows over an open fire, laughing in beanies and puffer jackets. Between the descents, those small moments carry as much of the story as the skiing itself.

Timo Blanksma photographed the campaign on location and created social content alongside it, working with the mountain light as it came. The project delivers 39 stills that cover ski touring, family time and apres-style breaks, giving Sunweb imagery for travel brochures, web and social.

Client
Sunweb
Discipline
Travel and lifestyle photography
Deliverables
39 stills
Credits
Timo Blanksma — Photography · Social content