Lexus · Seatbelt BuckleCLOSE ×
Commercial / Film · Producing · Content creation

Lexus · Seatbelt Buckle

With DDB Amsterdam we jumped on the release of Cowboy Carter: a rapid-response Lexus campaign turning a lyric into a safety message, shot and shipped in days.

IN MOTION 01 FILM
01 Lexus × Beyoncé — seatbelt buckle 0:15

IN FRAMES 8 STILLS

Lexus · Seatbelt Buckle — frame 1Lexus · Seatbelt Buckle — frame 2Lexus · Seatbelt Buckle — frame 3Lexus · Seatbelt Buckle — frame 4Lexus · Seatbelt Buckle — frame 5Lexus · Seatbelt Buckle — frame 6Lexus · Seatbelt Buckle — frame 7Lexus · Seatbelt Buckle — frame 8

Rapid-response Lexus seatbelt campaign with DDB Amsterdam

When Cowboy Carter was released, Lexus and DDB Amsterdam saw a chance to turn a lyric into a safety message. The hero object is a glittering, crystal-studded Lexus emblem reimagined as a seatbelt buckle, photographed on black webbing against deep shadow. Behind-the-scenes frames show the camera monitor locked on the buckle detail and the team at work in the studio.

Timo Blanksma produced and created content for the campaign, which had to be shot and shipped within days. Speed shaped every decision, from the compact studio set-up to the edit. The deliverables include 1 film and 8 stills built for fast social release.

Client
Lexus
Discipline
Producing and content creation
Deliverables
8 stills, 1 film
Credits
Timo Blanksma — Producing · Content creation