GUICE · Real Energy

GUICE Real Energy was shaped from zero, from identity and packaging to every visual asset that hit the shelf and the feed. The photography is loud and bright: a creator with a pink shaker against cyan as fruit and water burst through the frame, a tub of The Red One surrounded by mango and peach on a glossy red set, and a collaborator in all white thrusting a signed shaker towards the lens.

Timo Blanksma worked on brand identity, art direction and photography, so the logo, packs and imagery all speak the same language. The project includes 13 stills built for retail, e-commerce and social.