bol · Feestdagen

For its festive season campaign, bol put the people behind the parcels front and centre. The imagery is set among stacked boxes and warehouse racking, warmed by strings of festoon lights, with a crew member in a bol jacket and beanie sharing easy laughs with a colleague. Branded boxes and long ribbons of shipping labels become props that tell the story of busy days without a word of copy.

Timo Blanksma photographed the campaign, keeping the light warm and the moments loose so the energy reads as genuine rather than staged. The result is a set of 13 stills that work as portrait, landscape and social formats, ready to carry the line "Win de feestdagen, samen met bol".