bol · Cadeaukaarten

Different people, different passions: this campaign for bol gift cards turns personal interests into colourful visual worlds. A grandfather making fresh pasta in a blue kitchen, a gamer with headphones and collectibles at her desk, and a model-railway fan in front of a Christmas tree each reach for a bol card handed in from outside the frame.

Timo Blanksma created the AI imagery, setting up each scene so the interest is clear at a glance and the bol card stays the focal point. The 4 stills work as square social posts with the line "Precies dat cadeau" and space for seasonal copy.