Appèl · Visual Identity

Appèl needed one consistent image language for people, product and place. The photography follows the team behind the counter: a cook in an Appèl apron preparing fresh vegetables, two colleagues laughing as they plate colourful salads under warm light, and a display of filled sandwiches next to a sign announcing the Food City app.

Timo Blanksma handled photography and art direction, defining a warm, natural look that holds together across kitchens, counters and close-ups of food. The library of 73 stills and 1 film gives Appèl a flexible set of visuals for every touchpoint, from menus and screens to web and recruitment.