The idea comes first
I start with the brand, the audience and what the image needs to communicate. That gives the experimentation a direction.

BRANDS / CREATIVE AGENCIES / PRODUCTION STUDIOS
AI & hybrid imagery. A photographer’s eye. A campaign mindset.
AI opens up new ways to make images. What interests me is giving those possibilities a purpose: a clear idea, a distinctive visual world and a result that feels right for the brand. The tools keep changing. My eye stays involved.





AI and hybrid imagery, shaped around brands, products and people.
AI and hybrid imagery, shaped around brands, products and people.

The Van Warmerdam hybrid series brings eyewear, people and imagined settings into one visual world. From expressive portraits to products above the clouds, the imagery explores how far a familiar brand story can travel.
For me, that is the interesting part of working with AI: finding new possibilities while keeping the product, personality and visual direction connected.
A creative partner for your team, from the first conversation to the images we make together.
I start with the brand, the audience and what the image needs to communicate. That gives the experimentation a direction.
Light, perspective, composition and expression still matter. I bring the same visual judgement to an AI image as I do to a shoot.
I explore variations, make deliberate selections and refine the visual language across the series. The aim is a coherent campaign, not a collection of disconnected images.
TIMO / THE PERSON BEHIND THE WORKAI makes me curious because it opens up ideas I can explore in a different way. I bring my experience in photography, advertising and visual storytelling to the process, looking for the point where a new possibility becomes a useful image.
I work across photography, direction, cinematography and AI. When the idea needs a crew, I bring in a trusted circle of professionals who know each other’s strengths and go the extra mile.