Everyday errands. Unexpected upgrades. A series of playful campaign films for Lotto, where ordinary moments take a different turn.
IN MOTION 16 FILMS
01 The barbecue upgrade 0:1002 Home cinema 0:1003 Two wheels, upgraded 0:0904 A different kind of lawn mower 0:1005 From tent to camper 0:1206 Where am I? 0:0907 Walking the dog 0:1008 Watering the plants 0:1209 The grocery run 0:1310 Waiting for the bus 0:1211 Windscreen refill 0:1012 Taking out the bins 0:1013 Helmets 0:1614 The protection test 0:1615 The drop test 0:1516 How the prize works 0:30
IN FRAMES 4 STILLS
Playful campaign films for Lotto featuring Balman
Lotto's Balman series takes everyday errands and gives them an unexpected twist. The lead character is a giant yellow lottery ball with the number 45, complete with helmet, knee pads and very little dignity. He lounges on a sofa with a bowl of snacks, has breakfast at a camping table beside a tent, and lands flat on his back against a seamless yellow backdrop.
Timo Blanksma worked on the films, keeping the comedy in the timing and the framing clean enough for the bright Lotto yellow to do its job. The campaign runs to 16 films and 4 stills, cut mainly in vertical formats with on-screen text for social feeds.
