Butcher of Blue · SS26
One visual direction across e-commerce, lookbook and campaign. Photography, video and close creative collaboration with the Butcher of Blue team.
The direction
Bring e-commerce, lookbook and campaign into one visual direction, across both photography and video.
Working together
I worked closely with the brand’s creative team, contributing photography, video and ideas across the campaigns. As the work developed, we found more creative starting points to help shape Butcher of Blue’s image.
IN FRAMES 24 STILLS
SS26 e-commerce, lookbook and campaign for Butcher of Blue
For SS26, Butcher of Blue wanted one visual direction across e-commerce, lookbook and campaign. The imagery is clean and white-walled: a model in an olive overshirt and cap looking back over his shoulder, a full-length look of chore jacket, denim shirt and light-wash jeans next to a silver flight case, and close crops of grey denim and canvas sneakers on a concrete floor.
Timo Blanksma photographed and filmed the collection in close creative collaboration with the Butcher of Blue team, so product detail and brand mood come from the same session. The project delivers 24 stills and 3 films that sit comfortably on a product page and in a campaign alike.
- Client
- Butcher of Blue
- Discipline
- Fashion photography and video
- Deliverables
- 24 stills, 3 films
- Credits
- Timo Blanksma — Photography · Video · Creative collaboration