Bollé · Outdoor campaign

Bollé's outdoor campaign was photographed on the slopes of Saalbach, where cold air and clear vision are part of the brief. A snowboarder carves through powder in a spray of backlit snow, a rider stands in silhouette at dusk with breath rising past Bollé goggles, and a monochrome frame catches a lone skier on a vast, steep face.

Timo Blanksma handled the photography, chasing low sun and long shadows to show the eyewear in its natural habitat. The set balances product clarity with the scale of the mountains and runs to 52 stills for campaign, retail and social use.